Since 2007
Iconic Brands Start Here!
" We merge imagination, knowledge and technology to build brands and enable their digital transformation. "

ICONIC Projects

The Ordinary

The Ordinary

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Charles & Keith

Charles & Keith

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Sula Vineyards

Sula Vineyards

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Sleepy Owl

Sleepy Owl

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Power Gummies

Power Gummies

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Aptronix

Aptronix

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Blox

Blox

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ELSA Corp

ELSA Corp

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Jain Online

Jain Online

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Rohan Shrestha X MUD

Rohan Shrestha X MUD

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About Our Founder

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

ABOUT THE FOUNDER

 

Elisha Saigal, Founder and CEO | El Sol Strategic Consultants.

With nearly two decades of industry experience, Elisha Saigal is a visionary and businesswoman par excellence. Her understanding of brands, design, communication, and sales began with her experience in sales and visual merchandising for a sanitary ware brand, followed by a year-long stint with Divya Thakur of Design Temple.

She believes in constant evolution and is undergoing the Stanford Seed Transformation Program to hone her skills and be a relevant brand and business consultant to her clients. She is a common factor in the growth story of several ICONIC homegrown brands and international companies in India and has built non-categories, giving brands mainstream status.

 

 

 

 

 

 

 

 

 

 

 

 

Created the biggest launch in Nykaa’s history by leading the mandate for The Ordinary’s launch in India, conceptualizing, strategizing, and executing a campaign encompassing influencer marketing, influencer seeding and marketing, and press initiatives pan-India, reaching more than 112,600,000 people through 20+ Cat A publications, regional media, digital media, and TV for a total earned value of over INR 6,58,30,000. 

 

Case Study Video

Created high brand recall and built brand equity in the country through strategic partnerships, influencer outreach to 250+ digital creators, styling with 100+ celebrities, and press. Established the positioning of Charles & Keith in India by aligning with key opinion leaders, influential voices, leading media, and prominent celebrities, leading to a 150% increase in searches for Charles & Keith.

Strategic communication partners for this ICONIC Indian wine brand for 12 years, bringing their vision to life through the media, influencer outreach, and brand consultancy, saving the brand INR 60 crores. Additionally, we consulted and executed press and brand marketing for SulaFest, making them synonymous with Nashik, thus establishing high brand recall and building brand equity.

 

SulaFest Case Study Video

We enabled cold brew coffee to become a category with Sleepy Owl being the ICONIC market leader. We work as their brand consultants, with a large focus on strategy, marketing - direct, brand & sales lead, influencer outreach and PR

Conceptualized a routine-induced campaign that focused on incorporating Power Gummies into people's regular routines in a fun way, utilizing sonic marketing, influencer seeding and outreach, and press to launch their weight management gummies, resulting in 9M+ organic exposure through 25+ influencer engagement, leading to a 50% sales jump.

 

Case Study Video

Launched India's first flagship Apple premium reseller store with Aptronix, we managed the launch strategy that included PR, digital & marketing campaigns, influencer outreach and community marketing.

 

Case Study Video

Provided strategic guidance on naming the brand, working with them to define their brand archetype while also garnering press coverage for important milestones across prominent publications for a total media valuation of INR 46,50,000. Additionally, we conceptualized and designed a series of emailers for various customer touchpoints across their website.

"ELSA Corp India appoints Ajinkiya Rahane, Vice-captain of Indian Cricket Test Team as their brand ambassador for India, Middle East, ANZ, and SAARC".

Created a distinct identity and voice for what is now the country’s largest higher education online degree provider, developing creative and brand guidelines, a brand narrative and positioning statement outlining their key differentiators, and content pillars for social media. 

 

Case Study Video

An ICONIC campaign, conceptualised, executed and amplified by us alongwith Rohan. We were responsible for messaging, creating a #, production of the shoot, influencer outreach, social media, PR and brand marketing.